Growing your Social Capital

1.       Jeanette Casselano

·       Jeanette Casselano is the public relations director for Triple A. Jeanette directs Triple A’s Public Affairs, Travel, Publishing and Triple A foundation for traffic safety public relations campaign.

·       She would be filling the spot of a market expert. I feel she could give me insights that in her role of dealing with the public on multiple issues could help me better understand the market. I could get insights on how to make my service more appealing to the public and how to create lasting relationships with other companies.

·       I was interested in Triple A’s service because it was similar to the service I want to provide. I wanted to get insight on how to deal with other organizations to have them support my cause.

·       I tried reaching out to Jeanette Casselano by email to see if she could give me those insights that I feel would be beneficial to building my sort of company. Jeanette has yet to email me back.

·       I feel that including this person in my network will enhance my connections I have and allowing me to have better insights on developing public relations.

2.       David Bell

·       David Bell is the Director of Government Relations at the American Traffic Safety Association.  

·       David Bell would be filling the position of Domain expert in my industry. I feel that David would be able to help me with relationships with the government.

·       I found this person through looking at traffic safety organizations that have government relationships. I need to develop a relationship with the government to be able to have my companies fee added to the car registration fee.

·       I reached out to him via email to ask him what how to go about reaching out to government agencies and how to propose my idea.

·       I think including this person In my network could help enhance my opportunity when trying to propose my idea to a government agency.

3.       Anthony Bamford

·       Anthony Bamford is the CEO of JCB company that focuses on manufacturing equipment for construction, agriculture, waste handling and demolition.

·       He would be filling the spot of important supplier to my industry. I am hoping to buy tucks that are designed to clean up wreckage and debris from car accidents.

·       I fount this person by looking up companies that specialize in selling equipment for waste handling and demolition.

·       I reached out to Anthony Bamford but I assume I will not be hearing from him anytime soon. I was hoping to develop a relationship and for him to hear my pitch of road warriors.

·       Including Mr. Bamford in my network could be very beneficial if my company idea works. I can work with him to design a model truck that would perfectly fit my company.