Figuring Out Buying Behavior No. 2

I arranged an interview with 3 people and asked them simple questions about their perspective on traffic and how they dealt with it. All of them said that they did not like traffic and there are not many ways that they could avoid it.

The interviewees had similar opinions about how they choose a set of alternatives while dealing with traffic. All the interviewees wanted something low cost. They didn’t want something that would be expensive and viewed as a luxury. One interviewee mentioned that if the quality of the removing traffic service was good and made a significant difference while they traveled through the city, then they wouldn’t mind paying a yearly fee if it saved them money. That was the one of the biggest factors for my interviewees, they all wanted to benefit from this type of service, whether it was saving time or money. I and so did my interviewees feel that the quality of the service would be the most important thing. My services goal is to save people time and money. One interviewee mentioned that if the service cost as much money as it would cost them in gas if the service didn’t exist, then it would still be worth it. They say this because they would have saved a lot of time and you can’t put a price on time. My customers overall seemed more concerned with the quality of the service rather than the price.

My service would be a yearly fee. The fee would be placed on top of your yearly car registration fee. The service will be first provided to a geographic location and will be available 24/7. The goal of my company is to make the service a government agency that helps people save time and money. It also will help the environment by reducing car emissions.

My customers main concern is the quality of the service. They all were in favor of what I was proposing but their question was how well it will work. My service had attributes that appealed to all my interviewees. Some wanted to do well for the environment while others wanted to save time or money.

Overall, I think my service will do well in my targeted segment. I don’t think that I would have much competition in the market. I think the main factor would be the quality of my service. If my service works well then customers will immediately start to realize the benefits of the company. If my company doesn’t do its job well then, I will quickly be kicked out of the market.