Friday, March 15, 2019

Create a Customer Avatar

My customer’s name is Tania who is a 35-year-old woman, works part-time and stays at home to take care of the children. She lives in South Florida just east of I-95 in Hallandale Beach. Her work schedule is not consistent and varies week to week, but she usually finishes work before 4 depending on how busy they were that day. Her job is in Coral Gables and her children go to school in Aventura. She works at a mall retail store where she is an assistant manager that oversees employees’ daily duties. She enjoys running and doing exercise on the beach. She says that doing exercise on the beach makes he feel 10 years younger. She drives a Hyundai Santa Fe that can fit her and her whole family which includes her husband and two children. Her two children attend elementary school in Aventura, and she is responsible for picking them up from school everyday since her husband works till late. School ends for her children around 3 but they stay in aftercare until Tania gets out of work to go pick them up. Tania knows she must be at the school to pick up her children by 5 because that’s when aftercare is officially over. She takes I-95 to get to and from work and she knows that the traffic on there can get really congested. She usually leaves work before rush hour, so she doesn’t have to worry about getting stuck in traffic and not getting to school in time to pick up her kids. There are some days that even though she leaves before rush hour, she still gets stuck in traffic. Usually it is because someone is taking up a lane because their car is broke down or there was a fender-bender that holds up traffic. This traffic is unexpected and even though she panned ahead and avoided rush hour traffic, she still got stuck in unexpected traffic. This is really frustrating for Tania because she knows that she needs to be at the school before 5 and she is stuck in traffic for a silly reason. This would be a perfect time for a road warrior to be reported to so they can take care of the problem that is causing the traffic. Someone would report on an app and the nearest road warrior would arrive quickly and take care of the problem so traffic can clear up quickly. This could save Tania time so she can get to school on time to pickup her children. If she is late to pick up her kids, then she must pay a fee to the school. Tania gets really stressed when she unexpectedly runs into traffic and road warriors would be able to save her from that stress. 

1 comment:

  1. Hi Isaac. I like your avatar, it is different that the website the professor sent us to make one if we needed help. Its good that you went out of your way to make a different avatar then the rest of our classmates. Your app would really help someone like Tania. I'm from Miami, so I can only imagine the traffic from Aventura to Coral Gables in the morning. With your app, people will be able to get around faster and better.

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